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"The overall process was very smooth"

MedEd Global Solutions is a medical education firm based in Paris, France. They recently published a whitepaper regarding the current state of continuing medical education in Europe. The purpose of publishing the whitepaper was to spread awareness of the issue in the community and also to establish MedEd Global Solutions as an authority on the subject.

However, there is more to this microsite project than meets the eye. Internet marketing strategies were fully applied by aimtheory on this project. The microsite is firmly integrated with MailChimp, the leading email marketing tool. When users opt-in on the microsite to download the whitepaper, they are automatically added to a mailing list in MailChimp. "The mailing list module was especially helpful in promoting our publication, and we were provided sufficient training in order to run it ourselves," says Evan, the project manager from MedEd Global Solutions.

Search engine optimization was built into the Internet marketing strategy. "The overall process was very smooth as they helped us through the concept and design as well as suggested ways to simplify the content and make it SEO-friendly," commented Evan on his experience with aimtheory. Although the microsite only features a few pages, it is built on Drupal and MedEd Global Solutions is publishing more content on the site by themselves. This creates more content for the search engines, such as Google, to index. Regarding the site launch Evan notes, "Following the launch, we were happy to see the number of downloads increase drastically within only the first few weeks."

Also part of the marketing strategy: There is a separate blog page where pieces of the whitepaper are posted in a separate blog post. Each blog post will increase the amount of content on the website. Since content creation is the name of the game when it comes to SEO, this is a home run for MedEd Global Solutions.

MedEd GS stated--regarding their overall experience with aimtheory--"We would recommend aimtheory to any company who appreciates affordable pricing, strong customer support and high-quality web solutions”.