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Chioda's Trattoria of Worcester, MA is a traditional Italian restaurant. Chioda's wasn't seeing any results from traditional advertising such as newspaper ads. They decided to give the Internet a try. Web design services were provided by aimtheory, along with an Internet marketing strategy.

Now, with every new event at the restaurant, such as live comedy and music, they make a corresponding blog post using the content management system, Drupal. Each of those blog posts is, in turn, sent to Facebook and Twitter which brings visitors back to their website. As part of the search engine optimization strategy (SEO), all of this content is attracting the search engines, like Google, and will continue to increase their search engine rank.

The newsletter signup form, which offers coupons and specials, is the most popular user activity on the site, which will eventually make email marketing their primary marketing channel. Restaurants in Worcester, MA are successfully utilizing email marketing to stay in front of their loyal customers.