"Hello!", says Drupal. "Oh--Hi, who are you?", you say. "I'm a plumber and I'm going to make all of your dreams come true!" So, you start to sideways shimmy out of there as you say, "I think I left the iron on--see you later!"

OK, so really--what is Drupal?

Drupal is a content management platform. It has also been self-described as "community plumbing". It's what runs your website. In laymen's, it helps to manage your website effectively and connect it with other popular websites like Facebook and Twitter.

Drupal is being used by Barack Obama, Lifetime Television, MTV and a slew of other big names. But it's not just for big companies.

While Facebook is great at gathering a crowd, you've got to have something to show them.

Drupal is the content management platform that we use here at aimtheory to build cutting edge websites for our clients in Worcester, MA and all over the world.

"Well, if Drupal is so great, then it must be wicked expensive," you might think. Nope. Wrong.  It's totally free. As in beer.

That's why we're able to build websites at such a low cost because there are no licensing fees for software. You just pay us to get it done.

Reason #1 Why Worcester, MA Websites Need Drupal

The majority of Worcester websites were designed right after they invented the wheel and they haven't been updated since.

But why? Why are these websites still the same? One reason is because each time Worcester businesses want to make an update they have to call up a web designer and pay their fee.

Not with Drupal. We design it once, and you or your staff can update it all online by yourself. And it's easy. No learning code or HTML.

It's time for an update.

Reason #2 Why Worcester, MA Websites Need Drupal

It's the next step after Facebook.

You probably already have a Facebook page. And the reason is probably because you could set it up fairly easily without having to pay a web designer. Great move.

When an interested customer realizes that you have a website and that it's truly informative and up-to-date (to the day), you've won half the battle.

While Facebook is great at gathering a crowd, you've got to have something to show them. Linking your Facebook to your website is like handing out business cards at a conference--you give people something to act on.

So, you build your website on Drupal and link your Facebook page to it. Now, since you have the ability to make daily or even hourly updates to your website with Drupal, you can actually provide interested customers with meaningful interactions without even knowing it. You could even sell to them since Drupal has full e-commerce capabilities.

How many times do you think someone has been on your Facebook page and wondered how they could get more information about your business without having the call you or go to your store?

Reason #3 Why Worcester, MA Websites Need Drupal

People are looking for services online.

Internet advertising has continued to grow at explosive rates in recent years. Why? More and more people are using the Internet to find services. People aren't reading the newspaper anymore. Newspaper and phone book advertising is dead.

When an interested customer realizes that you have a website and that it's truly informative and up-to-date (to the day), you've won half the battle. They are more likely to contact you and do business with you. People have little confidence in a business that does not have a website and they almost have less confidence in a business that has a website that was clearly built in 1999.

Take a look at the illustration below. Having the Drupal CMS as the core of your website gives your customers somewhere meaningful to go after they visit you on Facebook or Twitter.

So What Should I Do?

Make Drupal the center of your marketing strategy. Whether or not you have us build your Drupal website or you go to drupal.org and download it yourself, it is absolutely essential to competing online and staying ahead of the game.

Ready to get started? Contact us.